If you have opened a bird rehabilitation center, you probably want to ensure that your facility is successful. If you can increase awareness of your rehabilitation center, you will be able to help a lot of people — and a lot of birds.
Marketing something like a bird rehabilitation center isn’t as easy as marketing a restaurant or a coffee shop. With that said, there are some marketing techniques that you try. These methods will help you to reach people and tell them about the center that you are running.
Search Engine Marketing
If you haven’t built a website for your bird rehabilitation center, you should create one as soon as you can. If you build a great-looking site, the first impression that people form of your facility is going to be a positive one.
With that said, you are going to want to do more than just throw up a website. You are also going to want to make sure that your site ranks for popular search terms.
Use local keyword content on every page of your site. Include the name of the rehabilitation center in the URL of your site. As long as you do these things, your site should rank very well.
Social Media Marketing
In addition to creating a website for your center, you should establish a presence on social media. If you spend time on major social media platforms, you will be able to connect with bird owners and bird lovers in the area.
It doesn’t take a lot of time to maintain a Facebook page, nor does it take a lot of time to run an Instagram account. As long as you are willing to put in a little bit of extra effort, you should be able to get some big results.
Social Media Ads
In addition to spending time on your own social media pages, you may want to place a few social media ads. The ads on social media platforms can be extremely targeted. You can make sure that the only people that see your ads are the people that are likely to be interested in your center.
It doesn’t cost much to run an ad campaign on Twitter or Facebook. Also, it won’t take much effort for you to get results. Even a very short campaign can lead to a lot of likes on your Facebook page, and a lot of traffic on your center’s website.
While cutting edge marketing methods can lead to some exceptional results, more traditional methods can also be effective. For example, you may see results if you place ads on the radio.
The secret to an effective radio campaign is timing. You will have to make sure that your ads are playing during the times when people are most likely to be in their cars.
Usually, the best times to place ads are in the morning before 9 and in the evenings after 4. That way, you’ll be able to catch people during your commute. You’ll be able to reach a lot of people without spending much at all.
Fewer people watch television in the traditional way according to one study here. In this day and age, a lot of people stream their TV instead.
With that said, if you’re trying to reach a very young or older demographic, television ads might be a smart choice for you. Placing local ads is a lot more affordable than you think, and shooting a commercial is easier than it ever has been. You can film a great-looking commercial on your phone.
Direct Mailing Campaigns
If you want to make sure that you reach everyone in a particular area, why not try to contact them directly? If you send out a mailer about your bird rehabilitation center, a lot of people will be aware of what you have to offer.
If you are trying to reach people through their mail, you’ll want to make sure that your item won’t go in the trash. It’s a smart idea to send out something practical, like a magnet. If someone has an ad for your facility on their fridge, they will be reminded of it all the time.
It is clear that there are plenty of different ways to market a rehabilitation center for birds. If you want to make sure that people are aware of what you are doing for local birds, give some of these strategies a try. They will help you to connect with a broad range of people.
The hardest part of running a business isn’t the initial opening. It is making sure that your business stays successful. If you market your center properly, you will be able to keep it in business for a very long time.