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Catherine Marketing

How SEO Can Help Your Bird Rehabilitation Center

Search Engine Optimization for Google

Most people today have heard of SEO and its effectiveness as an online marketing tool. For those who are not familiar with SEO or Search Engine Optimization, it is basically an internet marketing technique that is employed by search engine experts to allow a specific website to rank high on search engine results pages. This internet marketing technique can be effectively used by different types of businesses, companies and organizations to reach out to large target audiences. For example when you Google: Chicago SEO, you will see a display of companies who are ranking organically on the 1st page of Google. The way you get there is by performing search engine optimization for your website.

This very powerful online marketing tool can be very beneficial to bird rehabilitation centers located in various parts of the country. The main goal of any organization, company or brand is to establish a name for itself. Branding and creating awareness of the existence of your wildlife rehabilitation center can go a long way in attaining your vision. Working with SEO specialists to promote your rehab center is definitely a smart move that can greatly enhance your efforts to rescue, treat and offer quality medical care to injured, ill and orphaned birds in nature.

There are many other internet marketing techniques that you can choose to invest in but none will offer a higher return on investment or ROI. Here are various reasons why bird rehabilitation centers should invest in SEO.

Effective Branding

Professional SEO services can help you to establish a strong online presence for your bird rehab center. The fact that there are numerous other wildlife rehabilitation centers located in various parts of the country means that your particular center may not get the exposure and attention it deserves. If you are looking to become an authority in your field of specialty which in this case is the rehabilitation of a wide range of wild bird species then having a website that ranks high on Google results is definitely a top priority.

SEO can turn your bird rehab center into a popular brand that is known and recognized by people, organizations, governments and other important stakeholders. Your center’s website can benefit from frequent visitors who are searching for various resources and services. Internet users will not get to your website if it is hidden under a pile of many other similar websites. It should be your mission to make your rehab center’s website a hub of traffic and quality leads that translate into improved service delivery.

A Great Addition To Your Marketing Campaign

It is normal for an organization to make use of wide range of marketing techniques which are all part of the overall marketing campaign. If you are used to undertaking promotions and advertisements on radio, television and print publications then you should really consider entering the world of online marketing. Online marketing techniques such as SEO can greatly expose your organization’s work to potential clients, customers, investors and other important stakeholders. Adding search engine optimization to the list of marketing strategies that your organization uses to reach out to the general public will propel your brand upwards.

SEO can be used in collaboration with other appropriate marketing techniques to achieve a common objective which is enhancing the bird rehab center’s online exposure and popularity.

Cost Effective Marketing

SEO is Cost Effective for Clinics

Marketing activities account for a major part of every organization’s spending. Tough economic times and inflation are however forcing many wildlife rehabilitation centers to cut down on their marketing budgets. This is a phenomenon that is being experienced by businesses and organizations in many parts of the world. The result of this is the need to formulate cost effective marketing campaigns that do not require a huge investment to conduct. Search engine optimization is one of the most cost effective online marketing techniques that require very little investment to get desired results.

This means that SEO is really affordable when compared to what it accomplishes over time. SEO services are usually tailor-made to suit the individual needs of an organization. A bird rehab center will for instance require that their website and subsequent web pages be easily accessible from all the popular search engines. A bird rehab center’s website can also be optimized for local searches. This means that people from a specific region can easily find the center’s website when they use localized keywords during searching.

SEO Is A Smart Investment

So if you are planning on launching an internet marketing campaign for a bird rehab center, search engine optimization should be at the top of your lists of techniques to employ. There are numerous service providers that can help and guide you through the process of optimizing your organization’s website for search engines. You can expect a huge return on investment when you hire the right SEO professionals. Take the step today and witness your website quickly rising in rank to appear on the third, second and even first page of search engine results.

Catherine Bird Rehabilitation, Marketing

4 Rules to Follow for a Better Clinic Exposure

4 Rules to Follow
The growth of the internet has continued to help businesses and organizations grow and get a chance to reach their prospective customers. This is why many businesses have invested a lot in marketing online. Getting exposure can be one of the toughest things online, but there are many businesses out there that have managed to do without having to spend a lot of money. It is important to come up with a good approach before you can start doing. You need to remember that there is a lot that goes into it, and you have to be careful not to waste your time and effort. Below are some tips that will go a long way in helping you get better online exposure for your rehabilitation Clinic.

Focus on your target market

You need to hammer down your target market if you want to see great results in creating online exposure. Focusing on everyone is not the best option because you will be spending a lot of resources on efforts that bring little to no results. These resources would have otherwise been used on something that will help with the exposure of the clinic. It is not a bad idea to try and reach different audiences, but you want to get value for your money.
To know the right type of target market you should focus on, you will need to know who they are, how they search, and what they need. This will then enable you to tailor your content to appeal to the target audience. Start by focusing on the smaller market before you can expand to other audiences.

Leverage Email Marketing

Email marketing will be one of the best investments you will make online. Everyone one you are trying to reach had an email account. There are many studies that have been done showing customers making purchases after they received an email marketing message. To fully leverage email marketing, you need to make subscribing easy. The sign-up box should be big and bold on the homepage, facebook, blog, etc. The readers should also know what to expect after they subscribe. Once they sign up, send them welcome emails and why they are in your mailing lost. They should also know you are not a spammer.
The email should be formatted with headers, and you should highlight important terms so that the reader can scan quickly. The posting schedule should also be consistent and don’t let them forget about you.

Social Media Engagement

Social media is a must for every business and organization. Millions of people use social media on a daily basis, and many people turn to social media to learn about new product and services. Being on social media is not enough, you need to engage with your prospective customers.
Choose social media platforms that are beneficial to your business. There are many social media platforms out there, and it is not possible to build a strong presence in all of them. Focus on the three that will help you reach your target market.
The content you post should be relevant to your target market. Go to your competitor’s page and research the popular content using tools such as SEMRush and Crawlytics.

Form Strategic Partnership


Forming strategic partnership with others in the industry will help in different opening doors which come with different benefits. Aligning your brand with other well-known brands will help build your credibility. Only choose trustworthy partners who have a good reputation, because it may affect you in one way or another. You should also be clear with your expectations with each other.

Catherine Marketing, Tips

5 Awesome Reasons Why Online Marketing is Important

Online Marketing Importance

Promoting your business enterprise is crucial to its success. Failure to promote your business in one way or the other will in most cases lead to poor sales and massive losses. Finding a powerful marketing medium that can expose your business or brand to as many customers and clients as possible is, therefore, critical. Many businesses out there today are making use of a wide range of online marketing techniques to effectively reaching out to their target consumers and improve sales figures.  Here are five reasons why you should invest in online marketing today.

Establish A Strong Online Presence

Having some form of online presence for your business or brand has never been as important as it is today. Establishing an online presence can be as simple as starting a website for your business or creating a social media profile for your brand. Having a website, blog or social media profile is not enough as you also need to promote these online platforms. With the help of online marketing techniques such as search engine optimization or SEO, you can effectively drive massive traffic to your online business pages. Just check this trend over time, it’s clear to say that SEO is dominating online marketing according to Google trends.

 

Cost Effective

Conventional marketing campaigns conducted on radio, television, and print publications are usually very expensive to undertake meaning only large corporations can go through with such ventures successfully. Online marketing campaigns, on the other hand, are cost effective and require you to only invest a small amount in promoting your brand or business to millions of potential consumers from across the world. You can easily cut down on your marketing budget thus making huge savings at the end of the day.

Get Valuable Input To Improve Business

With most online marketing techniques, it is possible to get feedback on your customers’ or clients’ likes and preferences. It is also possible to closely monitor the progress of your marketing campaign. You can easily tell whether your online marketing campaign is generating desired results or not. You can also gather a wide range of other valuable consumer statistics such as consumer buying cycles, the popularity of discounts and sales promotions as well as which products sell and which products do not sell so well.

Highly Interactive

Once you have established an online presence for your business or brand, it is possible to interact with customers and clients on a one on one basis. Your customers and clients can post comments on your website, blog, social media pages and forums. You can also respond to these comments and address consumers’ needs and queries. This high level of interaction contributes to the development of long-term relationships between your business and its loyal customers.

Large Target Audience

Last but not least, engaging in online marketing exposes your business or brand to a large target audience. In today’s world, people are no longer reading newspapers and watching television as much they are surfing online. The internet is by far the best place to promote your business’s goods and services. It is even possible to narrow down your target audience using criteria such as behavior, age, demographics, language and many others.

Catherine Marketing

What Methods Should You Use To Market A Bird Rehabilitation Center?

Traditional Bird Marketing and SEM

If you have opened a bird rehabilitation center, you probably want to ensure that your facility is successful. If you can increase awareness of your rehabilitation center, you will be able to help a lot of people — and a lot of birds.

Marketing something like a bird rehabilitation center isn’t as easy as marketing a restaurant or a coffee shop. With that said, there are some marketing techniques that you try. These methods will help you to reach people and tell them about the center that you are running.

Search Engine Marketing

If you haven’t built a website for your bird rehabilitation center, you should create one as soon as you can. If you build a great-looking site, the first impression that people form of your facility is going to be a positive one.

With that said, you are going to want to do more than just throw up a website. You are also going to want to make sure that your site ranks for popular search terms.

Use local keyword content on every page of your site. Include the name of the rehabilitation center in the URL of your site. As long as you do these things, your site should rank very well.

Social Media Marketing

In addition to creating a website for your center, you should establish a presence on social media. If you spend time on major social media platforms, you will be able to connect with bird owners and bird lovers in the area.

It doesn’t take a lot of time to maintain a Facebook page, nor does it take a lot of time to run an Instagram account. As long as you are willing to put in a little bit of extra effort, you should be able to get some big results.

Social Media Ads

In addition to spending time on your own social media pages, you may want to place a few social media ads. The ads on social media platforms can be extremely targeted. You can make sure that the only people that see your ads are the people that are likely to be interested in your center.

It doesn’t cost much to run an ad campaign on Twitter or Facebook. Also, it won’t take much effort for you to get results. Even a very short campaign can lead to a lot of likes on your Facebook page, and a lot of traffic on your center’s website.

Radio Marketing

While cutting edge marketing methods can lead to some exceptional results, more traditional methods can also be effective. For example, you may see results if you place ads on the radio.

The secret to an effective radio campaign is timing. You will have to make sure that your ads are playing during the times when people are most likely to be in their cars.

Usually, the best times to place ads are in the morning before 9 and in the evenings after 4. That way, you’ll be able to catch people during your commute. You’ll be able to reach a lot of people without spending much at all.

TV Advertising

Fewer people watch television in the traditional way according to one study here. In this day and age, a lot of people stream their TV instead.

With that said, if you’re trying to reach a very young or older demographic, television ads might be a smart choice for you. Placing local ads is a lot more affordable than you think, and shooting a commercial is easier than it ever has been. You can film a great-looking commercial on your phone.

Direct Mailing Campaigns

If you want to make sure that you reach everyone in a particular area, why not try to contact them directly? If you send out a mailer about your bird rehabilitation center, a lot of people will be aware of what you have to offer.

If you are trying to reach people through their mail, you’ll want to make sure that your item won’t go in the trash. It’s a smart idea to send out something practical, like a magnet. If someone has an ad for your facility on their fridge, they will be reminded of it all the time.

It is clear that there are plenty of different ways to market a rehabilitation center for birds. If you want to make sure that people are aware of what you are doing for local birds, give some of these strategies a try. They will help you to connect with a broad range of people.

The hardest part of running a business isn’t the initial opening. It is making sure that your business stays successful. If you market your center properly, you will be able to keep it in business for a very long time.